A Griswold, Connecticut, boutique hotel is like a work of art - hard to define, but you know one when you see one. A boutique hotel implies a lodging that is small and intimate, yet active and full of energy. A 21st century Griswold boutique hotel is much more complex than a conventional branded Connecticut hotel. A boutique is a one-of-a-kind lodging experience.
Connecticut boutique hotels have individual personalities, unique to a city or market. Griswold boutique hotels are usually smaller properties, generally range from 20 to 150 rooms. The smaller property helps to create a more intimate guest experience.
Food and beverage are essential to a Griswold boutique hotel. The guest restaurant experience should be extraordinary, which creates buzz for the Connecticut hotel.
Griswold boutique hotels target each guest individually, as a market of one. The Connecticut hotel must create a personal experience tailored to each guest that is completely service oriented. Service and amenities should be tailored to each guest's individual preferences. Boutique hotels are usually upscale, rated 4 stars or higher.
Boutique hotels are typically housed in an an older, unique structure that was converted from another use. These structures help the property exude a unique personality for a guest stay. Location of the property is usually not important for the guest experience.
Connecticut boutique hotels create a combination of design and service that appeals to specific compatible interests. When a guest enters a Griswold boutique hotel, he will immediately feel at home and find other people there like him. Everything in the hotel must have a purpose for making the guest experience more personalized.
When developing a boutique hotel, psychological and marketing research is used to make emotional connections with brands and products. The boutique hotel property uses this research to create a memorable theme to attract guests.
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